Limited-time sales offer landing pages
I was tasked with the creation and development of landing pages targeted with limited-time sales offers. Our partners in sales wanted a quick hit overview of digital features, specifically highlighting ones that would be appealing to avid digital readers. These pages use custom imagery per market to demonstrate the digital benefits of the subscription.
Event-driven acquisition landing pages
I designed landing pages designed for special events, including acquisition efforts surrounding teams involved in the Super Bowl, NBA playoffs, college football championships and the NCAA basketball tournament. For the Kansas City Chiefs page shown here, I incorporated content from the market website to engage potential subscribers with exclusive and insightful coverage from The Kansas City Star journalists.
SEM landing pages
I designed and developed acquisition landing pages designed for search engine marketing, where we wanted to localize and highlight unique content offered in each market. Features offered within digital subscriptions vary between markets, so custom blocks were built for ease of scalability among 28 markets.
