Essential. Dependable. Local.
This campaign series was created based on reader feedback from our newsrooms, which indicated the concept of day-to-day and up-to-the-minute local news really resonated with our readers. Initially, this email campaign was developed for email acquisition efforts, however, this campaign grew to incorporate a variety of media including digital ads, social ads, videos and more.
Acquisition email series - email 1
Acquisition email series - email 2
Acquisition email series - email 3
Acquisition email series - email 4
subscription modal
off-site digital ad - cart abandoners segment
off-site digital ad
off-site digital ad
father's day acquisition email
Social proof campaign
I designed and developed a second iteration of the email series of the initial email campaign around subscriber and reader quotes and comments.
