In our consumer product and marketing endeavors over the years, email has been the primary focus of our creative strategy. As a result, the primary function of my evolving roles at McClatchy have been to design and develop email templates as a part of overarching campaigns. I have served as the principal/lead email product designer to create and establish cohesive email-driven campaigns which span engagement, acquisition and retention channels. I have iterated on our email framework templates and our email design system to design compelling and accessible email templates that align with our design standards. Currently, I am standing up our design system in the drag-and-drop interface within our new ESP.